7 Reasons Why Search Engines Do Not Rank Your Site
7. You Believe The Search Engine Bots Will Eventually Find You.
Some webmasters, designers and developers believe that if they wait long enough, a good Web site will attract search engine spiders.
Wrong: To get found you must be part of the web, a crisscross of interlacing, relevant links that reinforce the type of product, service or information you offer.
6. You're Server Was Down When the Bots Came Knocking.
Did your site respond when the search engine spiders visited? Make sure to use a reliable Web host who keeps your site up and running. While many Web host companies promise 99.9% uptime, while a significant % of Web servers experience substantial downtime.
5. Sometimes Session IDs or Complex URL structure keep the Bots Out.
Most ecommerce sites and catalogs rely on databases to serve up specific information to render the pages dynamically. That's great for visitors because they get relevant information customized to their particular request. Webmasters love it too because they have less pages to maintain: dynamic pages appear only in the visitor's browser, then vanish. Google, Yahoo and MSN have come along way in indexing dynamic websites, however, you must follow best practices and make it easy for bots to safely access and index dynamic websites.
4. You Share a Web Host IP Address with Spammers
Some search engines block sites hosted by free Web site providers because of the spam problem. You can also have problems with a paid provider too - especially if the host accepts adult-oriented Web sites. Since search engines report that adult sites are often some of the worst spam offenders, check with your Web hosting company to see if it hosts adult sites.
You may also have used some perfectly innocent (to you) design techniques that got you banned because spammers use a similar approach to try and fool search engines.
3. Too Much Splash! Not Enough Text.
Search engine spiders hate too much razzle-dazzle: it just confuses them. So if you use a splash page as your home page, you may be turning them away. Splash pages are often heavy on graphics but light on content. Search engine spiders simply can't index pages that have no content to evaluate or links to follow. Unlike humans, spiders love text-heavy, boring pages.
Be sure to include TITLE and META tags on your splash page and include alternative code for those who cannot view Flash or Frames (even though most people can, bots can't) give the spider some text links to follow so it can find your real content.
2. Spiders Hate Confined Spaces.
You have to give a search engine spider a good reason to crawl through your frame because they have an uneasy relationship with framed sites. Many spiders can only see the top-level frame code. It's almost impossible for the spider to collect any useful information about your framed site unless you include links inside your NOFRAMES tag.
With nothing to see and do, the spider leaves your site without indexing it. In your backend code, supply plain html text with links to internal pages (without frames) so bots can spider your content and index your site.
1. You Have Not Submitted Your Web site Properly to Search Engines!
For the best results, make certain that all key content pages have customized titles and metatags, then manually submit your site to the top 10 to 20 Search Engines. Target industry specific directories, media and portals and get ready to pay for quality link visibility, it's worth it.
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