A Definition of Internet Marketing
Internet marketing is a sub-set of marketing, but applies to the internet or web channel and incorporates both strategic planning and tactical implementation of onsite and offsite initiatives. When internet marketing is effective customers easily find your website, then have a good user experience. A good user experience is one where the customer easily completes the task that motivated them to visit your website to begin with--for example, find information, buy something, download or register.
Onsite web marketing tactics and initiatives commonly include:
- Promotions and contests
- Online surveys
- Usability testing
- Web analytics
- Web performance testing
- Content optimization
- Search Engine Optimization
- Personalization
Offsite internet marketing initiatives commonly include:
- Paid search or pay-per-click advertising
- Banner and interactive rich media advertising
- Email marketing
- Affiliate marketing
- Sponsorship
- Online PR
- Social networking
- Blogging or blogs
- Forums and forum postings
There are many pathways that lead customers to a website such as search engine queries, links from other websites, directory listings, ad banners, affiliate programs, newsletters and more. NetSetGo Marketing specializes in building pathways to your website through search engines. This is primarily achieved through establishing high search engine rankings for relevant keyword driven search queries, text advertising and linking.
Internet marketing is also about attracting the right customers, creating a user-friendly atmosphere, and developing content that's relevant to your customers needs. Working together we will:
- Establish your current visibility, conversion rates and set benchmarks
- Identify website activity metrics of greatest importance
- Define and attract targeted customers
- Increase visibility through search engines, directories and media
- Overcome technical limitations that make your website unfriendly to search engines
- Monitor and analyze website activity
- Measure the effectiveness of your internet marketing initiatives and campaigns
When do I hire an Internet marketer?
Right now!
Ideally, an Internet marketer should be contracted during the concept phase of your project to help define the results you are looking for, consult on content, building a search engine friendly website, and outline your requirements in preparation for securing a web development company.
However, if you are beyond concept or if you've already launched, you likely need an Internet marketing plan along with implementation. At minimum, you will need to optimize your primary web pages for major search engines, custom search engine registrations and website activity tracking.
If you'd like me to contact you regarding your Internet marketing needs, please take a couple of minutes to fill out this brief About You form. Or e-mail me at .
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